About Santa Barbara Axxess


Axxess was founded in Santa Barbara, California in 1999 by Karim Kaderali & Nathaniel Williams - two young entrepreneurs who were determined to create a successful business. We were avid fans of the discount book concept, aware of its value, and recognized a void in the local marketplace. So we set out to do it...and do it better than anyone had before.
 
Shunning the traditional paper coupon, we created a Directory & Membership Card which fit well with the habits of today’s consumer.

We created an intelligent advertising medium that works in print and online, with a look that reflected the quality of the product.

Over the years we’ve met and developed relationships with thousands of business owners. We have gained a true understanding of their needs, what works for them, and what doesn’t. Our experience has developed our expertise in marketing, sales and advertising.

We are experts in printing and design, creating a cost advantage over our competitors and a cost savings to our licensing partners.

The most rewarding aspects of Axxess are the relationships we’ve created with local business owners, schools and non-profits, corporations, retailers and thousands of local consumers. We’ve become a household name and built a brand people trust. We are proud of the positive impact Axxess has made in our community having raised over $315,000 for local schools and non-profits in the last seven years!