When does the program start/end?
The Axxess program begins October 1st and ends September 30th. The printed Directory comes out annually on October 1st. However, we have merchants that join the program throughout the year, and can generate an immediate business with our online and email marketing solutions.
Cost will depend on the size of your ad, and what options you select for your online listing. We have options to fit every advertising budget. Please contact us for current rates.
How many members do you have?
Axxess has approximately 15,000 Members.
Through strategic channels of distribution we target an upscale demographic with disposable income. Our membership is comprised mainly of Santa Barbara area families and business professionals, but our demographics range from college students to senior citizens and everything in between.
Who does the design work?
Axxess will design your ad for you at no charge. However, if you’d like to design your ad, we will gladly send our specifications to your designer and assist them with getting all the information they need to create your ad.
What discount should I offer?
A good rule of thumb is, keep it simple. In general, a more aggressive discount begets a stronger response. However, every business is unique, and that’s why we’ll work with you to come up with a discount that will work specifically for you.
How do I track the response?
One of the best things about Axxess is that you can track your response and measure your ROI. The best way to track Axxess is through your POS system. If you don’t use a POS system, we suggest you keep a tally by your cash register or computer. If you need help, Axxess can provide you with a tracking worksheet.
Will my offer be listed online too?
Yes. Your business and offer will be listed online in our Merchant Directory. A basic listing includes your business name & contact information, inclusion in the map, and your Axxess offer. You may upgrade your listing to include other dynamic features, which also includes the ability to utilize additional customized online marketing tools.
Our website also allows us to feature merchants or special offers on our homepage and as “featured offers” throughout the site. Contact us for more information on how to feature your business.
What are Axxess Email Campaigns?
Axxess has built a database of more than 11,000 of our members who have “opted in” to receive emails containing special offers from Axxess. These email campaigns leverage the power of the internet and give our merchants the flexibility to promote new or limited time offers to our members. Best of all, the emails look great and deliver immediate results.